Transformative Role of AI and Emerging Technologies in Marketing

The digital marketing landscape is taking significant transformation, influenced by changing consumer profile and usage of technology. As there is partial merge of physical and digital markets, business firm need to make use of updated technologies to create immersive brand experiences and foster deeper connections with their target audiences. This study of emerging technologies in marketing will provide valuable insights into the latest trends and tools shaping the industry. By understanding and leveraging these technologies, digital marketers can enhance their marketing efforts, improve efficiency, and create more personalized experiences for consumers. The conclusion of the study reveals that AI& ML are changing the pattern marketers use the data, understand customer behaviour, and create targeted marketing campaigns. The combination of Artificial Intelligence (AI) and Marketing Technology (MarTech) is an ever-evolving landscape with innovations that are reshaping the way businesses interact with customers.