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March 13, 2012Information Systems Research

What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation

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Authors

HKHee‐Woong KimHCHock Chuan ChanAKAtreyi Kankanhalli

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Cite This Study

Kim et al. (2012) studied this question.

synapsesocial.com/papers/6a091d9efebbf018f815f5a2https://doi.org/10.1287/isre.1110.0411
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