Purpose This paper aims to identify key challenges and opportunities for tourist destinations in 2030. Design/methodology/approach This paper is a discussion of literature on tourism futures and analysis of trends. Findings That it is impractical to accurately make forecasts in terms of numbers, given external forces of change; the need to evaluate possibilities and opportunities likely to develop; tackling key issues such as climate change, political disturbance and overtourism. Practical/implications This paper provides clarification of potential issues and problems and possible mitigating measures. Originality/value The paper provides insights based on expert reading of the present.
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Richard Butler (2018) studied this question.
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