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It's an initial study, but the analysis indicates that good design is, indeed, good business. Julie H. Hertenstein, Marjorie B. Platt, and David R. Brown have devised a method for relating an organization's focus on design with bottom‐line outcomes. They use 12 measures of financial performance and investigate 51 companies in four industries over a five‐year time frame. Confirming a long‐held belief—design‐conscious firms generally do better.
Hertenstein et al. (Sun,) studied this question.