Performing a Thematic Analysis: An Exploratory Study about Managers’ Perceptions on Gender Equality

The purpose of this paper is to present results from an exploratory study that aims to investigate why gender role alterations in leadership positions is slow. The tourism managers’ perceptions of gender equality, within the workplace, were obtained resorting to focus groups. We chose thematic analysis to identify themes and patterns. This thematic analysis enables a methodological systematization of data. Data were coded using webQDA, a computer-assisted qualitative data analysis software that speeds up the team process of analysis. The systematization of information helped overcome the difficulties to synthesize the various interpretations; thus it was possible to generate more ideas and reduce researcher bias. The main outcome of the study was the development of an analytic framework where diverse components fit together by combining and cataloguing six main themes and their sub-themes. This framework is not only an analysis tool but also provides support to develop robust quantitative instruments and facilitate future meta-inference drawn from all data sources of a research project. We defend that mixed methods research is useful for finding credible answers to research questions on complex social phenomena. Discussion about qualitative vs quantitative dichotomy is sometimes irrelevant, because what matters is maximizing the process of research. Exploring the practicalities of using a qualitative methodology as a team of researchers, we contribute to theory development on human resources capitalization.