Bring Your Own Politics: Life Strategies and Mobilization in Response to Urban Redevelopment

This article contributes to social movement literature and theories of strategic action by making the case for an analytic distinction between habitual and intentional life strategies, namely the ways in which people pursue what they value in life. Housing strategies are one example of life strategies. The distinction helps explain how political players, including social movements, bring about social change (or preserve the status quo) by changing or reinforcing people’s minds and their preferred ways of action. They can achieve their goals by first recognizing these habitual strategies, and then prompting people to articulate or adjust them during interactive, group-level situations. My analysis relies on a qualitative study of Renovation, a controversial urban renewal project in Moscow. I examine how Muscovites revisited, articulated and sometimes revised their housing strategies in response to the surprising, and for some, shocking announcement of the relocation project.