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October 9, 2025Journal of Sport Management

Optimal Distinctiveness Revisited: Discursive Strategies of Intercategorical Positioning of New Market Categories

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JZJingxuan ZhengDMDaniel S. MasonMWMarvin Washington

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Zheng et al. (2025) studied this question.

synapsesocial.com/papers/6a09befc00274e073d45ba75https://doi.org/10.1123/jsm.2025-0009
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