The role of the personality in the travelers’ decision-making was investigated, in relation to the usage of the content generated in social media. Based on the EBM decision-making model and the Big Five trait model of personality, the study examined travelers/social media users. In total, 582 questionnaires were collected and analyzed. Results revealed that personality influences all the travel decision-making phases. Additionally, the survey showed that user-generated-content influences travelers’ behavior more than marketing-generated-content. The findings have added significant contributions to the traveler’s decision-making theory, as well as to the marketing practices that should be implemented on social media.
No takes yet. Share an insight, caveat, or question.
Konstantina Tsiakali (2018) studied this question.
Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context: