Answers are grounded in this paper and cite their sources.
In this paper, I use an anthropological perspective to explore the dimensions of “coffeeworld” as it is depicted on prime time network television programming. I do not examine coffee commercials, but rather the programming context that conditions in part viewers’ perceptions of coffee, which ostensibly delivers a receptive audience to prospective marketers. I explore the cultural significance of coffee in the form of themes emerging from a close viewing of top‐rated programs.
No takes yet. Share an insight, caveat, or question.
John F. Sherry (1995) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: