South Africa’s social transformation policies: raciolinguistic ideologies and neoliberal rhetoric

South Africa has a politically and emotionally charged debate on unresolved race-based imbalances in patterns of land ownership and access to socio-economic opportunities. The main pillars of South Africa’s post-apartheid efforts to address these inherent inequalities have come to be underpinned by invocation of a predominantly neoliberal yet narrow and inward-looking approach that overlooks the discourse of previously marginalised black people. This reified and reductionist view on social transformation is evident in the framing of Broad-Based Black Economic Empowerment (B-BBEE), land reform programme and associated elements of the transformation agenda. This article seeks to uncover those neoliberal imperatives of South Africa’s social transformation agenda and how they do not sit well within the aspirations and desires of the wider South African population. The specific focus is on what the linguistic and discursive elements of land reform and B-BBEE policies hide and reveal about social transformation. I conclude by suggesting that the discourse and praxis of social transformation in South Africa needs to be conducted in a language that takes into account marginalised voices that speak from non-institutional spaces.