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Explores competition dynamics in automobile manufacturing, suggesting implications for stability.
Video platforms have significantly broadened the marketing and advertising channels available to automobile manufacturers, leading to reduced transaction costs and increased profits for participants. Through building a dynamic automobile manufacturer competition model with bounded rationality, we have revealed the following conclusions: Adjustment speed, research and development (R&D) level, advertising level, and risk aversion all affect the automobile manufacturer competition system. Specifically, adjustment speed and R&D level increase system instability, while advertising level and risk aversion enhance system stability. Regarding their impacts on competition, a higher R&D level raises the prices and profits of automobile manufacturers, whereas advertising levels and risk aversion reduce them. The time‐delayed feedback control (TDFC) mechanism contributes to the stability of the overall system.
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Xiao et al. (2026) studied this question.
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