Large language models (LLM) are not just writing poems and answering trivia anymore. They are becoming master persuaders, capable of crafting arguments that can change our minds on everything from political views to health choices. This article explores the rapidly evolving science of artificial intelligence (AI) persuasion, revealing how these digital influencers work, how effective they are compared to humans, and the profound ethical and societal implications of this new technology. We delve into the strategies LLMs use, the challenges of detecting AI-generated influence, and the urgent need for regulations to ensure this powerful technology is used responsibly.
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Manuel Cebrián (2025) studied this question.
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