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July 1, 1976Journal of Marketing

The Nature and Scope of Marketing

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Abstract

Can a new model of the scope of marketing help resolve the “nature of marketing” and “marketing science” controversies?

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Cite This Study

Shelby D. Hunt (1976) studied this question.

synapsesocial.com/papers/6a0b907529a6fde3ef95ce34 https://doi.org/10.1177/002224297604000304

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