Conceptual and Methodological Issues in the Elaboration Likelihood Model of Persuasion: A Reply to the Michigan State Critics

Journal Article Visual "Literacy": A Theoretical Synthesis Get access Richard E. Petty, Richard E. Petty 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, Amy Harasty, Blair Jarvis, David Klein, Stacey McMichael, Steve Smith, and Scott Spira) for providing comments on an earlier version of this article. Preparation of this article was supported in part by grants from NSF (BNS 9021647) and NIMH (T32 MH 19728). Correspondence should be addressed to Richard E . Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue Mall, Columbus, OH 43210. [Electronic mail: petty.1@osu.edu] Search for other works by this author on: Oxford Academic Google Scholar Duane T. Wegener, Duane T. Wegener 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, Amy Harasty, Blair Jarvis, David Klein, Stacey McMichael, Steve Smith, and Scott Spira) for providing comments on an earlier version of this article. Preparation of this article was supported in part by grants from NSF (BNS 9021647) and NIMH (T32 MH 19728). Correspondence should be addressed to Richard E . Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue Mall, Columbus, OH 43210. [Electronic mail: petty.1@osu.edu] Search for other works by this author on: Oxford Academic Google Scholar Leandre R. Fabrigar, Leandre R. Fabrigar 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, Amy Harasty, Blair Jarvis, David Klein, Stacey McMichael, Steve Smith, and Scott Spira) for providing comments on an earlier version of this article. Preparation of this article was supported in part by grants from NSF (BNS 9021647) and NIMH (T32 MH 19728). Correspondence should be addressed to Richard E . Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue Mall, Columbus, OH 43210. [Electronic mail: petty.1@osu.edu] Search for other works by this author on: Oxford Academic Google Scholar Joseph R. Priester, Joseph R. Priester 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, Amy Harasty, Blair Jarvis, David Klein, Stacey McMichael, Steve Smith, and Scott Spira) for providing comments on an earlier version of this article. Preparation of this article was supported in part by grants from NSF (BNS 9021647) and NIMH (T32 MH 19728). Correspondence should be addressed to Richard E . Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue Mall, Columbus, OH 43210. [Electronic mail: petty.1@osu.edu] Search for other works by this author on: Oxford Academic Google Scholar John T. Cacioppo John T. Cacioppo 1Professors of psychology at Ohio State University, and Duane T. Wegener, Leandre R. Fabrigar, and Joseph R. Priester are doctoral candidates in the social psychology program there. The authors are grateful to Steve Booth-Butterfield and the 1992 OSU Group for Attitudes and Persuasion (Sara Baker, Anita Bozzolo, Steve Crites. Curt Haugtvedt, Amy Harasty, Blair Jarvis, David Klein, Stacey McMichael, Steve Smith, and Scott Spira) for providing comments on an earlier version of this article. Preparation of this article was supported in part by grants from NSF (BNS 9021647) and NIMH (T32 MH 19728). Correspondence should be addressed to Richard E . Petty, Department of Psychology, Ohio State University, 1885 Neil Avenue Mall, Columbus, OH 43210. [Electronic mail: petty.1@osu.edu] Search for other works by this author on: Oxford Academic Google Scholar Communication Theory, Volume 3, Issue 4, November 1993, Pages 336–362, https://doi.org/10.1111/j.1468-2885.1993.tb00078.x Published: 17 March 2006