A practical framework for the US universities to attract and support African students to business education

This paper presents a practical framework designed to guide US universities to attract and retain international students from Africa, particularly in the context of business education. Drawing from consumer choice theories, international student decision-making models, and the socio-cultural contexts of African countries, this study synthesizes existing literature to provide actionable insights for Historically Black Colleges and Universities (HBCUs) and Predominantly White Institutions (PWIs). Key focus areas include cultural and social integration, financial accessibility, specialized business curricula, inclusive campus environments, and career opportunities. The framework emphasizes leveraging alumni networks, addressing racial climate concerns, and tailoring institutional strategies to align with African students’ unique needs and aspirations. This paper serves as a valuable resource for universities, policymakers, and other stakeholders committed to fostering a supportive academic environment for this growing student population.