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October 20, 2017Health Communication

Effects of Message Framing on Influenza Vaccination: Understanding the Role of Risk Disclosure, Perceived Vaccine Efficacy, and Felt Ambivalence

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Authors

SKSung-Su KimHallym UniversityIPIvanka PjesivacUniversity of GeorgiaYJYan JinGrady Memorial Hospital

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Kim et al. (2017) studied this question.

synapsesocial.com/papers/6a0d26a56a6e1c7abfdbe053https://doi.org/10.1080/10410236.2017.1384353
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Also Consider

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  1. 1On the ambivalence-indifference problem in attitude theory and measurement: A suggested modification of the semantic differential technique.1972 · 820 citations
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