This research study looks at the optimization of Air Waybill (AWB) processes and their effect on operating efficiency in air freight logistics operations. The research highlights execution-level challenges that affect documentation accuracy, digitalization, system integration, and processing efficiency in freight forwarding operations. The primary data have been collected from 45 employees through a structured questionnaire and analysed through descriptive statistics, reliability analysis (Cronbach’s Alpha), multiple regression analysis, ANOVA, and hypothesis testing using IBM SPSS Statistics. The results indicate that documentation accuracy has the greatest effect on operational efficiency, while digitalisation and system integration also impact logistics performance; however, several operational gaps, such as a reliance on paper documentation, lack of effective communication, long processing cycles, and limited visibility of cargo in real time, continue to negatively affect cargo movement efficiency. The study indicates that successfully optimising an AWB process depends on a host of factors that not only involve the implementation of technology but also include the disciplines, accuracy of data, and coordination of processes across the organisation. Improving overall responsiveness in logistical services, decreasing the potential for delay, and increasing customer satisfaction will be accomplished by strengthening digital workflows, creating standardised procedures, and developing employee skills within the freight forwarding business.
B et al. (Fri,) studied this question.