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January 1, 2026Open Access

Major Giving Must Be Central

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Key Points

The aim is to highlight the importance of integrating major giving into the overall fundraising strategy.
Exploration of major giving concepts
Assessment of current fundraising practices
Recommendations for implementing major giving systems
Proposes a shift in fundraising focus toward major giving
Highlights benefits for donor relations and engagement
Suggests improved operational efficiency in fundraising activities

Implication

The excerpt illustrates how major giving can enhance fundraising effectiveness and donor engagement.

Abstract

An excerpt from A Better Way to Fundraise on making major giving the operating system for fundraising

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Cite This Study

Derric Bakker (2026) studied this question.

synapsesocial.com/papers/6a0d5114f03e14405aa9d515 https://doi.org/10.48558/hase-5b44

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1No dollar left behind: Leveraging major gifts during days of giving2024
2Understanding Major Donors: Motivations, Challenges, and Strategies for Non-Profit Sustainability2025 · 4 citations
3The Strategic Role of Major Donors in Non-Profit Growth and Sustainability2025 · 2 citations
4Five Ways to Build Out Your Major Donor Portfolio2025
5Building Relationships with Major Donors: Strategies for Trust, Engagement, and Long-Term Partnerships2025 · 4 citations

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