Purpose This research develops the concept of omni-leadership and highlight the importance of digital agility and strategic communications as decisive enablers of digital transformation. This study aims to address five primary questions: identifying the defining characteristics of omni-leadership; understanding how it facilitates digital transformation; detailing the specific digital agility practices that enhance educational and operational effectiveness; examining the challenges faced by university leaders during the digital transformation process; and providing recommendations for an Omni-leadership model within the context of higher education institutions in Indonesia. Design/methodology/approach The study employs a qualitative methodology, combining semi-structured interviews with university leaders and reviewing existing digital initiatives to provide comprehensive insights into leadership dynamics and agility in the digital era. Findings The research reveals that omni-leadership, corroborated by robust communication management strategies, enables leaders to bridge education’s physical and digital realms effectively. Through multichannel engagement, inclusive decision-making and adaptive learning technologies, omni-leaders foster collaboration, innovation and resilience. Originality/value This study provides actionable recommendations for implementing omni-leadership in Indonesian and global higher education, contributing to the broader discourse on leadership and strategic communication in the digital era.
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Akbari et al. (2025) studied this question.
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