The Attitude of Young People Towards Environmental Issues and Green Products

The main objective of this study was to analyze the attitude of young people towards environmental issues and green products, using gender as control variable. This research was conducted in the Faculty of Economics and Business, Trisakti University, where the students represented the Indonesian young people. Simple random sampling technique was adopted, followed by data collection using field research questionnaire, and analysis involved the use of Structural Equation Modeling (SEM) method. The study suggests the absence of any significant differences between men and women, with regards to attitudes toward the environment, as well as green products. In addition, there was a significant relationship between attitudes towards environmental care and green products, followed by a negative association between attitudes towards environmental protection and green products. Conversely, no significant relationship was established between personal norms and attitudes towards green products.