The Importance of Local Wisdom in Building National Character in the Industrial Age 4.0

The rapid development of communication and information technology in the industrial era 4.0, has an impact on changing social behavior of the community. The globalization values often become more interesting and at the same time contradictory with the values of local wisdom as a national character. One of the traditions is Ceremony Tarawangsa at Rancakalong Sumedang, West Java. The writing purpose to understand and interpret the diversity of local wisdom as a character of the Indonesian Citizens. Research methods, qualitative approaches, with communication ethnography as tradition. The results showed that the diversity of local wisdom still exists in various regions of the archipelago; Local wisdom exists and becomes a guideline for life in certain indigenous communities; The majority of the young generation no longer understands well about local wisdom; Local wisdom is considered a conservative culture; Pop culture is more attractive among the younger generation than local culture based on local wisdom; Recommendations, the importance of strengthening the policies of the bureaucratic elite and community leaders in overseeing and managing local knowledge massively and sustainably; The development of digital media is very important in managing local wisdom as a national character, as like Cultural Studies; Socal Antrophology and Inter-Cultural Communication; as a practical, local wisdom can be a living community guideline