Continuity or change? Platforms and the hybridization of neoliberal institutional contexts

In recent years, a wide range of contributions have sought to conceptualize the emergent effects of platforms on contemporary capitalism(s). One strand of literature has emphasized the novelty of platforms, stressing their disruptive features and proclaiming the rise of a new era – platform/digital capitalism. Another strand has tended to position platforms within the longue durée of capitalist transformation, focusing on the continuities and historical recurrences of platform-led transformations. In contrast to both strands of literature, this paper argues that platforms should be understood as reworking existing, neoliberal institutions from within, engendering a process of hybridization. It builds on the French Régulation approach to trace platform-led transformations in the wage relation and social reproduction. It argues that platforms have consolidated their dominance in the post-2008 financial crisis period by, on the one hand, inserting themselves into neoliberal ‘innovations’ in labor markets, benefitting from a flexibilized, precaritized and casualized workforce and, on the other, by responding to the neoliberal crisis in social reproduction, and the decades-long privatization, marketization and individualization of reproductive tasks. It explores these dynamics in the context of Amsterdam and Berlin, tracing the hybridization of the neoliberal wage-labor nexus in the context of food delivery, cleaning and care platforms.