Irony and Language Expectancy Theory: Evaluations of Expectancy Violation Outcomes

Language expectancy theory (LET) provides the basis for a study of the relationship of ironic and literal messages in terms of persuasiveness and expectedness. The experimental design was a 2 (literal vs. ironic) × 2 (compliment vs. criticism) factor design. The expectation was that literal messages would be more expected and criticisms less preferred to compliments. The results indicated that the ironic messages tended to be negative, unexpected, and attributed to the situation as opposed to the sender. Compliments were associated with fewer behavioral intentions than were criticisms. The interaction also revealed that the ironic messages were a safe middle ground between literal criticisms and compliments in terms of fostering behavioral changes.