Media convergence is happening around the world. This study looks at the current operation of a cable news station that produces 2 media products in 1 newsroom. It also explores the theoretical foundations of value creation in online news by examining how online news is selected, packaged, processed, and distributed. Observational results showed that media convergence still has a long way to go. More important, this study found several divides between the Web people and the news people, between the managers and the reporters, and between the news department and the advertising department. This article suggests that convergence would go more smoothly if stations would integrate Web producers into the newsroom; if reporters were given incentive to do extra work or if their daily work load were adjusted to give them time to file for the Web; and if the sales people better understood the value of the online product.
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Huang et al. (2007) studied this question.
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