How to improve organizational performance during Coronavirus: A serial mediation analysis of organizational learning culture with knowledge creation

The novel Coronavirus (Covid‐19) crisis has dealt a severe blow to the global manufacturing industry. Simultaneously, it has paved the way for organizational learning and revision of its plans. It is, therefore, important to investigate organizational learning based on individual learning, as organizations only learn through individual learners. Based on the theories of action and dynamic theory of organizational knowledge creation (KC), this study proposes a serial mediation model where KC underlying mechanisms through organizational learning culture (OLC) such as acquisition of information (AOI), interpretation of information (IOI), behavioral and cognitive changes (BCC) have facilitated organizational performance (OP) during Covid‐19. Data have been collected from 610 randomly selected employees in the manufacturing firms of Pakistan. To test the study hypotheses, we used SPSS macro PROCESS (Model‐6 with three mediators). The study results suggest the serial mediation effect of IOI, BCC, and KC on the AOI–OP relationships under single‐, double‐, and triple‐loop learning viewpoints.