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August 20, 2023Asia-Pacific Journal of Business Administration

Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers

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SSSwati SinghRWRalf Wagner

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Singh et al. (2023) studied this question.

synapsesocial.com/papers/6a0df99e93e6d2575910d44ehttps://doi.org/10.1108/apjba-12-2022-0531
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