Virtually Perfect: Image Retouching and Adolescent Body Image

Most studies of ideal-body media effects on body image focus on the extreme thinness of the models, not their idealness. In modern media, this idealness is often created or maximized via digital image editing. This experiment tested the effects of image editing outside the research-typical context of exclusive thinness. Original unretouched photographs were manipulated by a professional retoucher to produce unretouched and retouched image conditions. In a third condition (retouched-aware), the retouched images were explicitly labeled as retouched. Adolescents ( N = 393, average age 15.43) were randomly assigned to one of these conditions or a no-exposure control, and they completed a questionnaire following exposure. Objectified body consciousness increased and physical self-esteem decreased among male and female adolescents in the retouched-aware condition only. This boomerang effect of retouching awareness is explored in the discussion.