Journal Article The “Lead-in” Strategy for Prime-Time Tv: Does It Increase the Audience? Get access James T. Tiedge, James T. Tiedge 1James T. Tiedge and Kenneth J. Ksobiech are Associate Professors in the Department of Broadcast Communication at Marquette University Search for other works by this author on: Oxford Academic Google Scholar Kenneth J. Ksobiech Kenneth J. Ksobiech 1James T. Tiedge and Kenneth J. Ksobiech are Associate Professors in the Department of Broadcast Communication at Marquette University Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 36, Issue 3, September 1986, Pages 51–63, https://doi.org/10.1111/j.1460-2466.1986.tb01437.x Published: 07 February 2006
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