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Search Engine Optimization (SEO) is one of the important digital channel for maintain visibility of institutes/organizations over the internet. Different factors and techniques are employed to improve ranking of website by various organizations. The education sector must encourage incorporation of SEO on websites. In this study we attempt to analyze the awareness of SEO techniques in education sector. We based our study on Engineering College Websites. We studied websites of seven engineering colleges for SEO and presented our findings in this work.
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Dalvi et al. (2019) studied this question.