Crawley Films Vice-President Graeme Fraser worked behind the scenes for thirty-five years (1946–1980), handling sales to sponsored-film clients as well as public relations and advertising. This recap of his role in the company juxtaposes his career in public relations against Career in Retail Selling (1946), an early Crawley series of eight department store employee training films. The connection is speculative but specific: these films depict the principles at play in Fraser’s work, displaying the same optimistic confidence that consumption was central to Canadian society after World War II.
Paul Moore (Sat,) studied this question.