The cold start problem is a long-standing challenge in recommender systems. That is, how to recommend for new users and new items without any historical interaction record? Recent ML-based approaches have made promising strides versus traditional methods. These ML approaches typically combine both user-item interaction data of existing warm start users and items (as in CF-based methods) with auxiliary information of users and items such as user profiles and item content information (as in content-based methods). However, such approaches face key drawbacks including the error superimposition issue that the auxiliary-to-CF transformation error increases the final recommendation error; the ineffective learning issue that long distance from transformation functions to model output layer leads to ineffective model learning; and the unified transformation issue that applying the same transformation function for different users and items results in poor transformation.
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Zhu et al. (2020) studied this question.
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