Planck and Electroweak Scales Emerging from Conformal Gravity

We show that the Planck mass scale can be generated from conformal gravity in the Weyl conformal geometry via the Coleman-Weinberg mechanism of dimensional transmutation where quantum corrections stemming from the gravitational field and the Weyl gauge field trigger the symmetry breakdown of a local Weyl symmetry. It is also shown that the vacuum expectation value of a scalar field is transmitted to a sector of the standard model through a potential involving the scale invariant part and the contribution from the Coleman-Weinberg mechanism, thereby generating the electroweak scale.