Introduction: The dissemination of information about artificial intelligence stands as a fundamental pillar to generate trust and encourage the responsible adoption of this technology in the business field. Objective: The objective of this study is to design a tool that allows measuring and comparing behaviors regarding the dissemination of information about artificial intelligence that companies offer through their websites. Methodology: To this end, an exploratory study has been carried out on all types of open access documents published in the period 2021-2025, in the area of Business Economics, in the WOS database on information related to different parameters of artificial intelligence. Results: Therefore, a set of fifty indicators has been established, distributed as follows among the proposed parameters: seven for machine learning, nine for employment, eight for reliability, fourteen for innovation, five for transparency, and seven for sustainability. Conclusion: It is concluded that this study provides a valuable tool for understanding and improving the way companies communicate about artificial intelligence, which is essential for building trust and promoting its responsible use.
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Palomino et al. (2025) studied this question.
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