Modelos de Negocios Circulares: Hacia una Economía Sostenible en el Sector Emprendedor

This article investigates the implementation of circular business models in the entrepreneurial sector as a strategy to promote a sustainable economy. Through a qualitative literature review, academic publications and case studies were analyzed to explore the principles, benefits and challenges of the circular economy in entrepreneurship. The methodology was based on the synthesis of relevant literature, identifying effective strategies and common obstacles in the adoption of circular practices. The findings highlight that, despite facing financial barriers, lack of expertise and logistical challenges, the circular economy offers significant opportunities for innovation and environmental sustainability, contributing to competitiveness and long-term economic success. The discussion underlines the importance of cross-sectoral collaboration, supportive policies and educational programs to overcome these challenges. In conclusion, the study reaffirms the crucial role of circular business models in the transition to a sustainable economy, urging collaborative action among entrepreneurs, policy makers and academics to foster sustainable business practices that benefit both the environment and the economy.