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June 27, 2017foresight

Discriminating market segments using preferential green shift: a conjoint approach

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Authors

KKKushagra KulshreshthaInstitute of Business ManagementVTVikas TripathiBirla Institute of Technology, MesraNBNaval BajpaiAtal Bihari Vajpayee Indian Institute of Information Technology and Management

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Cite This Study

Kulshreshtha et al. (2017) studied this question.

synapsesocial.com/papers/6a0ec9f3b7cc3b883f22bd1dhttps://doi.org/10.1108/fs-02-2017-0007
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