A number of studies reveal a key danger of economic development in terms of the environmental impact of corporate activities. Because multinational corporations (MNCs) play a pivotal role in the development of developing countries but tend to generate a negative spill-over in terms of climate change, they have become focal points in the current debate on the role of MNCs in addressing the ecological problems. I develop a theoretical framework focusing on the roles of fear of poor firm performance, perceived change in competitive advantage and attitude towards sustainable development in determining a decision on a corporate ecological sustainability strategy.
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Chaiporn Vithessonthi (2009) studied this question.
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