Branding the nation: the global business of national identity

List of Illustrations Acknowledgements Introduction: There Must Certainly Be Some Such Place 1. Nation and Brand: Keywords for the Twenty-first Century 2. The New and Improved Nation: How Culture Became Competitive 3. Living the Brand: The Identity Strategies of Nation Branding Consultants 4. Creative Tension, Normal Nation: Branding National Identity in Poland 5. From Bland to Brand: Transforming Canadian Culture 6. Trading Spaces: The World Tour Conclusion: Variable Utopias List of References Notes Index