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Synapse
May 27, 2014Communications of the ACM620 citations

The power of social media analytics

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WFWeiguo FanMGMichael D. Gordon

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Abstract

How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

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Cite This Study

Fan et al. (2014) studied this question.

synapsesocial.com/papers/6a0ed4052eca052da647d2d8https://doi.org/10.1145/2602574
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