Aletha Huston Stein, Sheila Rimland Pohly, Edward Mueller, The Influence of Masculine, Feminine, and Neutral Tasks on Children's Achievement Behavior, Expectancies of Success, and Attainment Values, Child Development, Vol. 42, No. 1 (Mar., 1971), pp. 195-207
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Stein et al. (1971) studied this question.