The Potential of Fandom and the Limits of Soft Power: Media Representations on the Popularity of a Korean Melodrama in Japan

Journal Article The Potential of Fandom and the Limits of Soft Power: Media Representations on the Popularity of a Korean Melodrama in Japan Get access Kaori HAYASHI, Kaori HAYASHI HAYASHI Kaori is an Associate Professor in the Interfaculty Initiative in Information Studies, University of Tokyo. She is the author of 'Fuyusona' ni Hamatta Watakushitachi. Junai, Namida, Masukomi … soshite Kankoku (Why We Love 'Winter Sonata' So Much: Pure Love, Tears, Mass Media and South Korea) (Tokyo: Bunshun Shinsho, 2005) and Masumedeia no Shūen, Jyānarizumu no Kakushin (The Periphery of Mass Media, The Heart of Journalism) (Tokyo: Shinyōsha, 2002). She can be reached at Interfaculty Initiative in Information Studies, The University of Tokyo, 7-3-1 Hongo, Bunkyo-ku, Tokyo 113-0033, Japan, or by e-mail at hayashik@iii.u-tokyo.ac.jp Search for other works by this author on: Oxford Academic Google Scholar Eun-Jeung LEE Eun-Jeung LEE Eun-Jeung LEE is an Associate Professor in the Institute for Political Science, Martin Luther University Halle-Wittenberg. She is the author of Korea im Demokratischen Aufschwung (Korea in Democratic Take-off) (Leipzig: Leipzig University Press, 2005) and 'Anti-Europa'—Die Geschichte der Rezeption des Konfuzianismus und der konfuzianischen Gesellschaft seit der frühen ('Anti-Europe'—The History of the Reception of Confucianism in Europe) (Münster: Lit, 2003). She can be reached at the Institute for Political Science, Martin Luther University Halle-Wittenberg, Emil-Abderhalden-Strasse 7, 06099 Halle, Germany, or by e-mail at Eun-Jeung.Lee@gmx.net Search for other works by this author on: Oxford Academic Google Scholar Social Science Japan Journal, Volume 10, Issue 2, October 2007, Pages 197–216, https://doi.org/10.1093/ssjj/jym049 Published: 15 November 2007