Sustainable Cultural Innovation Practice: Heritage Education in Universities and Creative Inheritance of Intangible Cultural Heritage Craft

The scientific management and protection of intangible cultural heritage (ICH) cannot be separated from continuous innovation and the public’s active participation. The evolution of the value of local cultural heritage can help prevent the loss of valuable cultural identity and cultural heritage. This study is divided into two stages. In the first stage, the innovative practice of heritage education in colleges and universities is explored through the case studies of “She costumes culture” and “Quanzhou traditional embroidery skills”. In the second stage, a questionnaire survey on creative products and activities of technical, intangible cultural heritage is conducted. SPSS and AMOS are used for statistical analysis of the questionnaire results, and a total of 26 indicators are obtained, as well as six dimensions: heritage education, the local value of heritage, cultural participation, cultural identity, cultural and tourism integration, and cultural reflection. Among these are a covariant relationship between cultural tourism integration and heritage education, which shows that they play an equally significant role. Sustainable ICH education requires the government and local communities to make corresponding adjustments upon clarifying their own roles and functions in preserving cultural heritage. Ultimately, practical innovation in ICH requires more citizens to change their inherited cultural values. In particular, inheritors achieve sustainable protection of ICH through self-management.