December 1, 1985Journal of Consumer Research

On the Relationship between Cognitive and Affective Processes: A Critique of Zajonc and Markus

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Abstract

Journal Article On the Relationship Between Cognitive and Affective Processes: A Critique of Zajonc and Markus Get access Yehoshua Tsal Yehoshua Tsal Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 3, December 1985, Pages 358–362, https://doi.org/10.1086/208522 Published: 01 December 1985 Article history Received: 01 March 1984 Revision received: 01 April 1985 Published: 01 December 1985

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Yehoshua Tsal (1985) studied this question.

synapsesocial.com/papers/6a0ee6c69df4132b62f9cc8d https://doi.org/10.1086/208522

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