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TMZ remains one of the most popular destinations for people searching for news on the Web. Even though the site publishes celebrity news, traditional news organizations may be able to learn something from how TMZ caters to its audience. This study, using textual analysis, examines all stories published on the site during a one-month period (N = 1,002). We illustrate the types of content the site publishes (paparazzi-based content; document-based reporting; sports-themed material; and reader polls), and the results are interpreted through the lens of market theory for news production.
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Kalika et al. (2019) studied this question.
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