What question did this study set out to answer?

This study aims to explore how brand image and lifestyle influence purchase intention, mediated by consumer attitudes, particularly in Banda Aceh and Lhokseumawe.

January 1, 2022International Journal of Scientific and Management ResearchOpen Access

The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)

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This study aims to explore how brand image and lifestyle influence purchase intention, mediated by consumer attitudes, particularly in Banda Aceh and Lhokseumawe.
Quota sampling of 200 respondents split evenly between Banda Aceh and Lhokseumawe
Data collected via questionnaires and measured using Likert scale
Analysis performed using SEM-AMOS to assess mediation and moderation effects
Brand image significantly affects purchase intention (p<0.05)
Consumer attitude fully mediates lifestyle's role in purchase intention
Different lifestyle impacts observed between Banda Aceh and Lhokseumawe consumers

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Implication

Randomized trial examines brand image and consumer attitudes' impact on purchase intentions in two regions, highlighting lifestyle differences.

Cite This Study

Huthasuhut et al. (2022) studied this question.

synapsesocial.com/papers/6a0ef665aa1655e5fb231165 https://doi.org/10.37502/ijsmr.2022.5804

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Implication

Randomized trial examines brand image and consumer attitudes' impact on purchase intentions in two regions, highlighting lifestyle differences.

The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)

Key Points

Discussion

Implication

Cite This Study

The Influence of Brand Image and Lifestyle on Purchase Intention Mediated by Consumer Attitude on Personal Care Products with Regional Comparison as Multigroup Moderator (Study on Consumers in Banda Aceh VS Lhokseumawe)

Key Points

Discussion

Implication

Cite This Study

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