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Interleaving is an online evaluation method that compares two ranking functions by mixing their results and interpreting the users' click feedback. An important property of an interleaving method is its sensitivity, i.e. the ability to obtain reliable comparison outcomes with few user interactions. Several methods have been proposed so far to improve interleaving sensitivity, which can be roughly divided into two areas: (a) methods that optimize the credit assignment function (how the click feedback is interpreted), and (b) methods that achieve higher sensitivity by controlling the interleaving policy (how often a particular interleaved result page is shown).
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Kharitonov et al. (2015) studied this question.
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