Marketing is part of our daily lives; however, it has become much more sophisticated. With the advanced technology, nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This will promote both content and inbound marketing. In this essay, I will expound Google’s role in Internet marketing and how it promotes both content and inbound marketing.
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Lin et al. (2014) studied this question.
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