Thematic Co-occurrence Analysis: Advancing a Theory and Qualitative Method to Illuminate Ambivalent Experiences

Ambivalence is a phenomenon that transcends disciplinary divides and is associated with a myriad of mixed outcomes. Yet, identifying and representing the complexities of ambivalent experiences can be difficult using traditional qualitative methods. Thus, the goal of the present study was to advance a qualitative method, thematic co-occurrence analysis, to address this issue. To illustrate the usefulness of this method, I present a case study detailing 35 estranged adult children's ambivalent responses and reactions to their parents' (non)contact during the COVID-19 pandemic. Findings reveal seven themes and four (non)relationships between them that reflect (a) theme independence, (b) unilateral co-occurrence, (c) unbalanced co-occurrence, and (d) complementary co-occurrence. These findings advance a theory of ambivalence and corresponding method to aid in the future investigations of ambivalent phenomena.