Use of Labeling and Assertions of Dependency in Appeals for Consumer Support

Journal Article Use of Labeling and Assertions of Dependency in Appeals for Consumer Support Get access Ellen M. Moore, Ellen M. Moore Search for other works by this author on: Oxford Academic PubMed Google Scholar William O. Bearden, William O. Bearden Search for other works by this author on: Oxford Academic PubMed Google Scholar Jesse E. Teel Jesse E. Teel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 90–96, https://doi.org/10.1086/209038 Published: 01 June 1985 Article history Received: 01 July 1983 Revision received: 01 March 1984 Published: 01 June 1985