Investing in Works of Art: Analysis of the Global Art Market Dynamics and Current Trends of Its Development

The article conducts a comprehensive study of the global art market, highlighting its key development trends. It is substantiated that successful investments depend on such factors as the artist’s reputation, uniqueness of artwork, market trends, and historical value. The research utilizes quantitative and qualitative research methods. The key art indices are analyzed to track the performance of the global art market, helping investors to understand the general tendencies and volatility of this type of investment. It is proved that the art market is characterized by volatility and dependence on macroeconomic changes. In particular, in 2020- 2024, the market showed both ups and downs, with a gradual recovery in 2025. Despite the risks, art remains an attractive option for diversifying an investment portfolio, especially for collectors and investors interested in long-term profit.