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September 1, 2002Australasian Marketing Journal (AMJ)Open Access

Designing Vignette Studies in Marketing

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Authors

KWKelly D. WasonMPMichael Jay PolonskyLouisiana State UniversityMHMichael R. HymanNew Mexico State University

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Wason et al. (2002) studied this question.

synapsesocial.com/papers/6a0f42768090e499da5f9b2fhttps://doi.org/10.1016/s1441-3582(02)70157-2
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Also Consider

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